Merril Yu

An international hotelier learned and honed his craft with leading hotel brands such as: Four Seasons Hotels, The Peninsula Group, MGM to name a few. Senior roles including VP Hotels, Exec Director, General Manager and Resident Manager in San Francisco, Auckland,Jakarta, Hong Kong, Shanghai, Kota Kinabalu, Las Vegas, Xiamen and Manila.

In 2007, led Philippine's largest conglomerate, SM Group's entry into hotels, convention centers and gaming as Senior VP, SM Investment Corporation; in 2008 as President for SM Hotels and in 2009, Executive VP of SM Hotels & Entertainment as it joined its siblings to become the 5th core business joining SM Malls, SM Land, SM Retail and Banking.

In 2010, conceptualized, pre-opened and managed Hullett House, Hong Kong which won Travel & Leisure's 21st Best New Hotel in the World and awarded 1 star Michelin.

Craft Trainer Awardee from Hotel & Catering, UK, National Register of on-the-job trainers for New Zealand Hotel & Catering Industry Training Board. Member of McKinsey Executive Panel & Bloomberg Insight Exchange.

Popular speaker for companies & schools - Globe Telecom, Ayala Land, Wells Fargo, American Standard, Shell, FEU, Lyceum and others.

2013 winner of prestigious Philippines Mabuhay Gold Award as Hotelier of the Year and featured in new book - Top 10 Hospitality Superstars of the Philippines.

Graduate of Choate, Duke University and AIM’s Executive Program in Advanced Marketing Management.


Expertise: Customer Service, Operations


Merril Yu

“Standards are the minimum we expect. Blow them Away”Merril Yu